Make More.
Keep More.
Why am I not making more in my business?
Where is all the money going?
If you've asked yourself either of those questions, you're in the right place. May 30th in Chicago is where we answer both.
You're good at what you do. You've used your expertise and have built something real. You're booked, you're busy, and by most measures things are working.
And yet.
The money doesn't feel like it adds up to what you put in. Tax season is stressful and confusing and you write the check because you don't know what else to do. You've thought about raising your prices. You haven't. Or you did, and getting clients to say yes still feels harder than it should.
Nobody has ever sat you down and shown you how to fix both sides of that.
That's exactly what May 30th is.
Here's what we've both noticed working with women in business at this level.
The ones who feel like something is off, not failing, but like this should feel different by now, almost always have the same two gaps.
Gap #1
Their positioning hasn't kept up with their expertise. So they're doing premium work at prices that don't reflect it, and attracting clients who need too much convincing. And they don't fully see why.
Gap #2
Their financial structure hasn't kept up with their income. Money is coming in. But no one has ever shown them how it should actually move through their business. So taxes feel like a drain they can't control. Profit feels random. Wealth feels like something that happens later.
Fix both of those things? The whole business feels different.
That's what May 30th is about.
Make More, Keep More
One afternoon. Two women who have spent their careers helping service-based entrepreneurs get paid well and keep what they earn. A small, intentional room of women who are ready for real answers.
No panels. No pitch fest. No inspiration that disappears on the drive home.
You're going to leave with actual clarity on what to change in how you're positioning yourself and in how your money moves.
What's included
Everything's taken care of.
Step into fully equipped rooms featuring high-quality furnishings and advanced videoconferencing equipment, allowing you to seamlessly conduct productive sessions. Our professional receptionists will warmly welcome your guests, and our dedicated support team will ensure that your room is prepared and everything runs smoothly for a hassle-free experience.
WHAT WE'RE COVERING
Make More with Marisa
Pricing clarity and positioning that makes yes feel easy
Marisa has spent her career helping creative service providers stop leaving money on the table before the conversation even starts. She'll show you exactly what your brand is communicating right now, what's creating friction with the clients you actually want, and what to shift so the right people stop hesitating.
You'll leave knowing exactly what your brand is communicating right now, what to shift, and how to make premium feel like the obvious choice for the clients you actually want to work with.
Keep More with Lake
Tax strategy and financial structure for the woman who's finally earning well
Most service-based entrepreneurs at your level are overpaying in taxes because nobody has ever shown them how money should actually flow through their business. Filing your return is not a strategy. Lake will walk you through what proactive structure looks like, where the gaps are in how your money moves, and what it actually looks like to build wealth instead of just income.
You'll leave with a clear picture of what's costing you, what to fix first, and what it looks like to actually build wealth instead of just income.
Getting paid what you're worth and keeping what you earn are not two separate goals. They're connected. Fixing one without the other leaves money on the table every single year. This is the only room where you work on both at once.
Who This is For
You run a service-based business, event planning, design, coaching, consulting, healthcare, or any skilled field where your expertise is what clients are paying for.
You've been at this for at least a couple of years and things are working, but the financial and positioning pieces still feel like a work in progress.
You're ready to stop figuring this out alone and actually sit in a room with someone who can look at the full picture.
You want to be around other women who are building real businesses. Not a mixer. Not a networking event. Focused, useful time with people who are in it.
You're based in or can get to Chicago on May 30th.
Meet Your Hosts
Marisa is a Chicago-based event planner and strategy coach who helps creative service entrepreneurs get clear on their pricing, build real systems, and show up in a way that attracts the clients they actually want. She's built her own business and coached others through it. She's not speaking from theory. She knows this world from the inside.
Lake is a Wealth Engineer for high-earning entrepreneurs and families. Her background in industrial engineering means she approaches your finances like a system. She's the person you call when you're ready to stop reacting to your tax bill and start building a financial structure that actually works for your life and your business long term.